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鈥榃e鈥檙e sedating women with self-care鈥

how we became obsessed with wellness
By: Katherine Rowland featuring Dr. Colleen Derkatch
November 01, 2023

Real wellness means having conditions under which we can flourish

Dr. Colleen Derkatch

The industry claims to offer answers for all our stress and symptoms 鈥 but we 鈥榮till lack the fundamentals of wellbeing鈥. How did this happen?

 

An Excerpt: 

Another reason wellness has mushroomed into its current behemoth is that we are not passive consumers, but active players in our self-optimization. Derkatch, a professor of rhetoric at 成人大片, has analyzed how the language and ideas of wellness have come to permeate our lives.

From social media and magazines at the check-out line to the emails lobbed from HR, we鈥檙e bombarded with messages that enjoin us to 鈥渢ake care鈥, to honor our wellbeing, but also to use 鈥渉acks鈥 to boost our languishing productivity and mood. (Case in point, the text on a plastic baggie filled stool sample containers I just received from the GI doc, urges me to 鈥渃elebrate each day鈥 and 鈥渃ultivate cheerfulness鈥.) Derkatch maintains we鈥檝e been recruited into a hamster wheel of constant self-monitoring and surveillance, chasing a past where we were young and spry, while trying to outpace the vulnerabilities lurking in the future.

Derkatch says that real wellness does not require an extensive menu of goods and services. It does not mean we swap out pharmaceuticals for natural products, or screen our tap water for hidden poisons, or sign up for resilience workshops. 鈥淩eal wellness means having conditions under which we can flourish,鈥 she says. It means social support, medical care that is accessible and empathetic, decent working conditions and ready sources of affordable and nutritious foods.

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