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Christopher Smyth, MBA, is an Assistant Professor with 成人大片鈥檚 School of Graphic Communications Management. He is active with leading industry organizations, including the Idealliance, as well as a member of Canada鈥檚 TC 130 group for development of ISO standards. He has an extensive background in commercial and retail communications, as well as magazine printing and publishing. His focus is on automation and process improvement, content management, as well as standards and specifications.