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Dr. Anatoliy Gruzd

Professor | Canada Research Chair in Privacy Preserving Digital Technologies | Director of Research, Social Media Lab
DepartmentInformation Technology Management
EducationPhD
Phone416-979-5000 x 557937
Areas of ExpertiseSocial Media, Online Communities, Misinformation, Online Social Networks, Information Privacy

Overview

Dr. Gruzd鈥檚 interdisciplinary research program aims to advance the public鈥檚 understanding of the benefits and pitfalls of social media adoption by investigating how social media platforms are changing the way people and organizations communicate, share (mis)information, and conduct business. Dr. Gruzd specializes in analyzing online communities and social networks, as well as creating novel computational techniques and tools for examining public discourse on social media in various domains. His innovative approach to studying social media has led him to be named a Canada Research Chair (CRC) Tier 2 in 2015 (renewed in 2020), and his induction into the Royal Society of Canada College of New Scholars, Artists and Scientists in 2017. In addition to receiving funding from the CRC Program, his research has been supported by all three Tri-Council agencies in Canada: The Social Sciences and Humanities Research Council, Natural Sciences and Engineering Research Council, and Canadian Institutes of Health Research.

Undergraduate

Course Code Course Title
ITM 795 Social Media Analytics 

Graduate

Course Code Course Title
MB 8137 Calling Bullshit: Data Reasoning in the Era of Misinformation
MB 8124 Social Media Analytics
  • PhD, University of Illinois at Urbana-Champaignm, USA
  • MS, Syracuse University
  • BS & MS, Dnipropetrovsk National University, Ukraine
Recent Publications 
Gruzd, A., Abul-Fottouh, D., Song, M. Y., & Saiphoo, A. (2023). From Facebook to YouTube: The Potential Exposure to COVID-19 Anti-Vaccine Videos on Social Media. Social Media+Society, 9(1), DOI:
Wilhelm, E., et al. (2023). Measuring the burden of infodemics: Summary of the methods and results of the Fifth WHO Infodemic Management Conference. JMIR Infodemiology, 3: e44207. DOI:.
Gruzd, A., Mai, P., & Soares, F. B. (2022). How coordinated link sharing behavior and partisans鈥 narrative framing fan the spread of COVID-19 misinformation and conspiracy theories. Social Network Analysis and Mining, 12(1), 1-12. DOI:
Gruzd, A., & Hern谩ndez-Garc铆a, 脕. (2022). A balancing act: how risk mitigation strategies employed by users explain the privacy paradox on social media. Behaviour & Information Technology, 1-19. DOI:
Gruzd, A., & Hodson, J. (2021). Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians. Social Media + Society, 7(2), DOI:
Calleja, N., et. al. (2021). A public health research agenda for managing infodemics: Methods and results of the first WHO infodemiology conference. JMIR Infodemiology, 1(1), .
Kumar, P., Gruzd, A., Mai, P. (2021). Mapping out Violence Against Women of Influence on Twitter using the Cyber-Lifestyle Routine Activity Theory, American Behavioral Scientist. DOI:
Gruzd, A., Kumar, P., Abul-Fottouh, D., & Haythornthwaite, C., (2020). Coding & classifying knowledge exchange on social media: A comparative analysis of the #Twitterstorians and AskHistorians communities. Computer Supported Cooperative Work (CSCW). DOI:
Abul-Fottouh, D., Song, Y., Gruzd, A. (2020). Examining algorithmic biases in YouTube鈥檚 recommendations of vaccine videos. International Journal of Medical Informatics 140 (August 2020): 104175. DOI:  
Gruzd, A., Jacobson, J., & Dubois, E. (2020). Cybervetting and the Public Life of Social Media Data. Social Media + Society. DOI:
Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53: 101774. DOI:
Jacobson, J., & Gruzd, A. (2020). Cybervetting job applicants on social media: The new normal? Ethics and Information Technology. DOI:
Dubois, E., Gruzd, A., & Jacobson, J. (2020). Journalists鈥 Use of Social Media to Infer Public Opinion: The Citizens鈥 Perspective. Social Science Computer Review, 38(1): 57-74. DOI:
Initiatives funded within the past five years Year  Amount 
Principal Investigator: CFI John R. Evans Leaders Fund, Infrastructure Operating Fund and Ontario Research Fund - Research Infrastructure,  鈥淓xamining the Adoption and Use of Emerging Privacy Preserving Technologies: From Blockchain to Differential Privacy鈥 2022-2028 $354,200
Principal Investigator: Canada Research Chair - Tier 2, 鈥淧rivacy Preserving Technologies鈥

2020-2026

$500,000
Principal Investigator: SSHRC Insight, 鈥淭he Rise of Anti-Social Behaviour in Social Media鈥 2020-2026 $167,781
Principal Investigator: NSERC Discovery, 鈥淪tudying Human Dynamics at a Massive Scale鈥 2019-2024 $140,000
Co-Principal Investigator: CIHR Rapid Research/Operating Grant, 鈥淚noculating Against an Infodemic: Microlearning Interventions to Address COVID-19 Misinformation鈥 2020-2022 $477,683
Principal Investigator: Canada Research Chair - Tier 2, "Social Medi Data Stewardship鈥 2015-2020 $500,000
Principal Investigator: World Health Organization (WHO), 鈥淐OVID-19 Infodemic, Fact-checking and Social Media鈥 2020 $50,000(US)
Principal Investigator: Digital Ecosystem Research Challenge, 鈥淥nline Violence and its effects on Political Engagement on Twitter鈥 2019-2020 $50,000
Principal Investigator: Global Affairs Canada Research Grant, 鈥淪tudying Online Violence Against Women (VAW) on Twitter 鈥 Case of India鈥 2017-2018 $22,951
Principal Investigator: eCampus Ontario, 鈥淟earning Analytics Dashboard for the Social Media Age鈥檚 e-Learners and Educators鈥 2017-2018 $99,959
  • Named Canada Research Chair in Privacy Preserving Digital Technologies, Tier 2, 2020
  • Open Access Wall of Fame Award, 成人大片 Library, 2020
  • Named Member of the College of New Scholars, Artists and Scientists, Royal Society of Canada (RSC), 2017
  • Collaborative Research Award, Ryerson University, 2018
  • Ontario/Baden-W眉rttemberg Faculty Fellow, Research Exchange, 2016
  • Named Canada Research Chair in Social Media Data Stewardship, Tier 2, 2015
  • Best Paper Award, The Internet, Policy & Politics Conference, University of Oxford, UK, 2014

Please visit the for a list of Dr. Gruzd鈥檚 recent press appearances.