成人大片鈥檚 Future of Sport Lab joins new initiative promoting women's sports
The Future of Sport Lab at 成人大片 has long been a champion of women鈥檚 sports and entrepreneurship. The Lab is the only academic entity involved in Canadian Tire鈥檚 multi-million-dollar initiative. Photo credit: iStock
The Future of Sport Lab (FSL) at 成人大片 (成人大片) has been selected to be part of a new program to increase visibility and engagement for women鈥檚 sports in broadcast, digital and social platforms.
Canadian Tire announced in early March that it would commit half of its sponsorship spend to women鈥檚 professional sports by 2026 through a program called the Women鈥檚 Sport Initiative (WSI).
The FSL, a sport innovation incubator and research lab, is the only academic partner to the WSI and will receive funds 鈥渢o support the next generation of female leaders in sport innovation,鈥� according to a press release from the Canadian retailer.
The incubator has a proven track record for delivering innovative tech and insights when it comes to women in sports, having helped launch the highly successful sports media brand, The Gist, and Gen-Z consulting group, Victoria Park Analytics. They are also engaged with the Commercial Women鈥檚 Sport Advisory and research project with Canadian Women and Sport, and are affiliated with Women in Sports Tech (WIST).
The funding from Canadian Tire鈥檚 WSI will support graduate and undergraduate students to engage in related 'gender equity in sport' insights, ideation and education, says Cheri L. Bradish, founder and managing director of the Future of Sport Lab at 成人大片. The program will also support more female-founded sport tech and innovation companies.
鈥淲e have the ability to integrate insights and education into this partnership,鈥� Bradish said.
For more information about the Future of Sport Lab, .
Related stories: