TikTok Canada and 成人大片鈥檚 Democracy Engagement Exchange team up for the federal election
TikTok Canada is partnering with 成人大片鈥檚 Democratic Engagement Exchange to promote the integrity of the federal elections by sharing accurate information and promoting media literacy. Photo by on
The federal election is around the corner.
In the lead up, TikTok Canada is partnering with 成人大片鈥檚 to produce a series of videos with local content creators to demystify the voting process and promote media literacy.
Cast your vote at your polling station on Monday, April 28 or vote on campus between April 13 to 16th on campus at 55 Gould Street.
Your vote matters. Elections are how we as citizens exercise our democratic rights and ensure our government represents the diversity of Canadian voices and priorities.
Power up: Digital and media literacy skills
By developing digital and media literacy, citizens can critically assess online information for accuracy and credibility.
Navigating digital spaces confidently allows people to form fact-based perspectives about the world and make informed decisions about their future.
John Beebe, director and founder, Democratic Engagement Exchange at 成人大片, wants you to know how easy it is to vote. By partnering with TikTok Canada, the Democratic Engagement Exchange is helping to promote digital and media literacy.
"TikTok is taking proactive steps to keep our electorate accurately informed,鈥� says John Beebe, director and founder, Democratic Engagement Exchange at 成人大片, which works to reduce barriers to participation in our democracy.
TikTok Canada reached out to the Democratic Engagement Exchange to help bring this project to life. The Exchange provides content expertise and creative direction to content creators in generating compelling TikTok videos that tackle misinformation, encourage voter participation and guide users to accurate information from Elections Canada.
Fact-checking the federal election
We're partnering with the Democratic Engagement Exchange at 成人大片 Canadian creators like @kenzie @kenziebrenna
More Canadians are getting their news from non-traditional sources like social media. Apps like TikTok are increasingly becoming a source of information, not just entertainment.
The pitfall of these platforms is that they are also used to disseminate misinformation and disinformation that can confuse and mislead users. With the advancement of artificial intelligence (AI) technology, deep fakes can further skew reality and deepen mistrust.
These channels can also serve to amplify controversies and deepen societal divisions and discord.
鈥淢isinformation and disinformation prey on our emotions, fueling engagement by exploiting our biases,鈥� says Beebe. 鈥淭ikTok鈥檚 highly visual and engaging nature is especially effective at eliciting emotions. That鈥檚 why we must be aware of how it shapes our perceptions through strong sentiment.鈥�
Today, .
A 2022 survey from 成人大片鈥檚 Social Media Lab found that nearly 76 per cent of Canadians aged 18 to 24 were on TikTok.
成人大片 students can vote in the 2025 federal election on campus from April 13 to 16, at 55 Gould Street. Help decide the future!
鈥淔or many young people, in particular students, social media is their primary source of information and news,鈥� says Beebe. 鈥淲hile traditional media sources have checks and balances like editors, fact checkers and ethical codes, social media lacks that type of accountability. There is also a lack of Canadian content and Canadian news sources.鈥�
鈥淭his project presents an opportunity to prioritize accurate information on a platform that reaches millions of Canadians with very engaging content,鈥� says Beebe.
Navigating a brave new information environment
Building critical thinking skills strengthens civic resilience, helping us adapt to change and drive meaningful change.
Developing the knowledge and skills to navigate today鈥檚 complex information landscape is essential to a well-informed public, the foundation of a healthy democracy鈥揳 key finding from a recent .
Making an informed choice
Digital platforms play an increasingly important role in our public debates, including during election periods. It is essential that Canadians be able to enjoy their freedom of expression, but they should expect to have access to accurate information and know who is trying to influence their choices.
With Canada's 2025 federal election underway, TikTok also launched a dedicated in-app to provide accessible and accurate election information.
With millions of Canadians engaging with this popular app every month, many will be sharing ideas and opinions surrounding the political platforms and candidates.
Canadian TikTok users will see prompts directing them to the Election Centre when engaging with election-related content or searches, such as 鈥淐anada Election 2025鈥� and 鈥淔ederal Election.鈥�
Duty calls: why active citizenship matters
Get out there and vote!
Compare party platforms easily with the help of political platform trackers like those on
or , a tool developed by political scientists to compare your views with those of the parties.
Voting gives you the power to help shape key decisions that will impact your daily life. Broader electoral participation also increases public confidence in our leaders and political institutions.
鈥淏uilding trust in institutions like Elections Canada is crucial, as they serve as non-partisan, reliable sources of election information,鈥� says Beebe. 鈥淯ndermining this trust can lead to serious issues by eroding confidence in our democratic institutions.鈥�
Beebe believes this is why social media platforms have a responsibility to prevent misinformation. 鈥淲hile TikTok's efforts are a positive step, more proactive measures are needed across platforms to curb disinformation effectively,鈥� he says.
Flex your civic muscle and vote on election day, Monday, April 28.
Vote in advance on campus between April 13 and 16 at 55 Gould Street.
Vote on other advance polling days starting Friday, April 18 to Monday, April 21, from 9 a.m. to 9 p.m.
It鈥檚 easy to vote, just bring ID to .
See you at the polls!