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Transformation through collaboration: Connections for a shared world
Innovation Issue 37: Fall 2022

Mapping the arts: How a digital map fosters connection and collaboration

Culture

Mapping the arts: How a digital map fosters connection and collaboration

A colorful impressionistic graphic of mountains formed from the edges of water-color bleed. On one peak stands a green tree. Silhouettes of birds fly across the face of a pink sun.


From a national organization advocating for greater visibility and financial support for the live music industry to a small grassroots organization offering mentorship and networking opportunities for writers, arts service organizations (ASOs) provide crucial support for Canadian artists. However, their work often remains invisible both to those outside the arts and within the sector itself.

成人大片 (成人大片) Creative Industries professor Miranda Campbell and research-focused arts support organization Mass Culture embarked on a collaborative, multi-focused research project to highlight the work of ASOs across Canada. One outcome of their research is a digital map that not only creates a picture of services available to artists but also helps ASOs find other local organizations so they can connect, collaborate and share resources instead of competing for them.

鈥淥ften people in the arts are working in silos or are facing their own internal pressures,鈥 said professor Campbell, explaining how many ASOs operate with limited funding and little to no full-time staff. 鈥淥ur research tries to document the sector so that it better knows itself and better knows its own strengths and capacities.鈥

Using The Creative School professor's academic knowledge and Mass Culture鈥檚 experiential knowledge of the ASO sector, the team conducted a quantitative survey to gather information about the organizations that exist in Canada and to better understand the supports they provide, such as research, marketing, advocacy and development training. Targeted outreach ensured representation from ASOs across each province and territory as well as Indigenous ASOs and those working with equity-seeking groups. 

A white map of Canada marked with dots in shades of orange and brown, indicating the concentrations of different arts disciplines across the country.成人大片 professor Miranda Campbell and Mass Culture developed an interactive digital map of arts service organizations across Canada. The map is publicly available on Mass Culture鈥檚 website.

The information was plotted on of ASOs across Canada, which lays out the diversity of the sector from grassroots and local organizations to provincial and federal organizations. The map is available to both ASOs and the public on Mass Culture鈥檚 website. 

The second part of the research project examined ASOs social and cultural significance and allowed the research team to learn about the strategies ASOs use for social change and engagement. 

鈥淲e might not always celebrate them within the larger innovation-driven creative industries ecosystem, but ASOs are innovative in their social engagement strategies,鈥 said professor Campbell.

The researchers found that ASOs foster diverse representation by creating meaningful relationships with Indigenous communities, newcomer communities and communities of people from underrepresented groups to move beyond tokenism. Strategies include sponsoring and creating value-based hiring practices, collaborating with other organizations to reach new communities and offering more diverse programming. The researchers also found that ASOs are trying to commit to ongoing learning and reflexivity to foster social change within their organizations.

鈥淭his is an important sector in Canada to take note of that has strength in innovation, especially in social and cultural impact,鈥 said professor Campbell.

Overall, the goal of professor Campbell鈥檚 and Mass Culture鈥檚 research was to support the ASO sector in terms of gaining more appreciation, recognition, support and funding while also establishing a foundation for continued academic research and collaboration.

This is an important sector in Canada to take note of that has strength in innovation, especially in social and cultural impact.

Read 鈥溾 in the Canadian Journal of Communication.

Read 鈥溾&苍产蝉辫;颈苍 Poetics.

Read more of professor Campbell鈥檚 research on the social impact of the creative industries in her book .

Support for this project was provided by the Social Sciences and Humanities Research Council of Canada.