成人大片

SRC/Academic brands are parts of the university that are most closely associated with its mission of learning and scholarly, research and creative activity.

Promotional materials created on behalf of a Faculty or Department for a lab, centre, institute, etc. should follow the SRC/Academic brand guidelines.

Materials created by faculty such as reports, courseware, public presentations etc. may follow 成人大片鈥檚 brand guidelines but they are not required to. When publishing a book you may use the name of the university but not the logo. 

Brand Impression: 鈥淭his is part of what 成人大片 does as a university.鈥�
Examples: Faculty of Engineering and Architectural Science, School of Fashion

Academic/SRC brands have more flexibility of the visual toolkit to differentiate their brand. The following elements are consistently used:

Visual Toolkit Elements

1. Lock-up System
   Academic/SRC Lock-up; Available to Use 飥�
   
2. Typography & Type Style
   Primary Typeface; Available to Use 飥�
   Secondary Typeface; Available to Use 飥�
   
3. Photography
   Photography Style; Available to Use 飥�
   
4. Colour
   Primary Palette; Available to Use 飥�
   Secondary Palette; Available to Use 飥�
   Tertiary Palette; Used as Accents Only 飥�
   
5. Primary Graphic Device
   Use of Primary Graphic Device; Available to Use 飥�

If faculty or staff have questions, please contact your unit鈥檚 MarComm lead or tmubrand@torontomu.ca.

Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity. They are managed by university administration. 

Brand Impression: 鈥淭his is connected to 成人大片, but different than its core learning function.鈥�
Example: 成人大片 Athletics

The use of the visual toolkit is flexible. The university photography style, graphics devices and tertiary colour palette are optional elements of a sub-brand鈥檚 visual language. A sub-brand may develop its own versions of these components. 

Visual Toolkit Elements

1. Lock-up System
   Sub-Brand Lock-up; Available to Use 飥�
   
   
2. Typography & Type Style
   Primary Typeface; Available to Use 飥�
   Secondary Typeface; Available to Use 飥�
   
   
3. Photography
   Photography Style; Available to Use 飥�
   
   
4. Colour
   Primary Palette; Available to Use 飥�
   Secondary Palette; Available to Use 飥�
   Tertiary Palette; Used as Accents Only 飥�
   
   
5. Primary Graphic Device
   Use of Primary Graphic Device; Available to Use 飥�

Independent brands are associated with the 成人大片 community, but are independently managed by students or other external stakeholders. Examples include: student groups/associations and student-led initiatives, independent alumni-led initiatives that are not connected to an alumni association, community events, or companies started at the DMZ.

Brand Impression: 鈥淭his is independent from 成人大片.鈥�
Example: 成人大片 Athletics

Independent brands should not use the 成人大片 visual toolkit, including the University logo or brand marks. However,  and/or 成人大片 faculties may use the University name, in written form, to identify themselves.

Students who have brand questions should contact their respective Department or Faculty and ask to connect with their MarComm lead. For marketing requests regarding alumni-led initiatives please reach out to one of the University Advancement Faculty contacts.

Visual Toolkit Elements

1. Lock-up System
   Does not lock-up with the 成人大片 Logo; Cannot Use 飥�
   
   
2. Typography & Type Style
   Primary Typeface; Cannot Use 飥�
   Secondary Typeface; Cannot Use 飥�
   
   
3. Photography
   Photography Style; Cannot Use 飥�
   
   
4. Colour
   Primary Palette; Cannot Use 飥�
   Secondary Palette; Cannot Use 飥�
   Tertiary Palette; Cannot Use 飥�
   
   
5. Primary Graphic Device
   Use of Primary Graphic Device; Cannot Use 飥�